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On the evening of January 23, 2015, the British luxury car brand Jaguar (Jaguar)dedicated efforts to create the "heart-to-heart achievement" Jaguar New Achievements in Character Awards at the Shanghai Automobile Exhibition Center. Another annual brand feast after the ceremony. In just 80 minutes, Jaguar ’s 80-year achievements were condensed; the five achievements awards pay tribute to the model owners who have not forgotten their original intentions and passion and have accompanied Jaguar for many years. This night the stars shining, celebrities gathered, the interpretation of the spirit of the times and human emotions shocked the guests and the media. The appearance of the Chinese ambassador of the Jaguar brand David Beckham brought the atmosphere to the top. He brought a deep interpretation of the "successfulness" of the spirit of the Jaguar brand and joined hands with Jaguar to see more "heart achievers".